Fsg messaging and optics Quotes (26 Quotes)
“When you run across the operational touch points, the strategic touch points, the core time frames, and the messaging messages simultaneously;
It allows for a sound foundation to be heard above the unison and harmonies of so many others saying the exact same thing at the same time.
Discovery and blueprinting before building…
Messaging before marketing…
And engaging before selling.”
“When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best coaching outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper and stepping toward those that can highlight and prove themselves ethically, professionally and authentically. ”
“Is that content for the present, past and future?
Consider strategizing your content creation to deliver a resonating endurance impact for the present, future and past.
Allow your present content to compound and continue to help what has been created in the past and what is coming in the future.
And stop creating linear content made for a moment that will only last for that moment.
This type of connection in your content may create more connections for you.”
“By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging.”
“I see this as permissive plagiarism. A license has been bought, but how does this create authentic authority and a foundation of integrity to trust this new author if the truth was revealed? Would these authors be ok with openly stating that they bought eighty to ninety percent of a book and just added a few pieces to it? I seriously doubt it. So where is the honor and transparency there?”
“We have noticed a rise in companies that allow you to purchase what we term as a prefabricated book. These books fall into one of the genres of success or coaching toward business, health, wealth, and sales to name just a few. You simply buy a system that you download which allows you to move some chapters around, change a few words, headers, add a few stories of your own, create a book cover, publish as an eBook or print on demand, and wham, you’re an author.”
“We believe in the discovery, validity and security of a brand and its messaging being built on a foundation that is stabilized for enduring growth. Regardless of the field or product, when these elements are reviewed and addressed, the accountability, authenticity and authority can shine that much brighter.”