• “at least in IBM’s case, when it honored and nurtured its sales force and its sales culture, it was productive and successful. That statement may sound incredibly obvious. When their values prevailed, IBM did well. But beginning shortly after the new millennium, they did not always prevail. IBM, like many other corporations, in recent years has relied increasingly on what came to be known as “financial engineering” to improve performance. It was never enough to ensure success.”

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