• “Motivation is about feeling—determined, enthusiastic, frenzied, even angry—and is therefore fickle and unreliable. You can’t count on it being there. Consistency, however, is about doing. Consistency isn’t something that you need to wind up like a coiled spring every morning. You don’t need to plug it in and recharge it every few hours. It is that steady yet relentless journey to an end. It doesn’t require profound thought. You quite literally just effing do it.”