Marketing the E-Business

By Charles Dennis

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E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure. Fully updated to reflect the latest developments in e-marketing, this useful text un E-marketing is rapidly growing in significance and...

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December 13th 2007 by Taylor & Francis Group

(first published September 5th 2002)

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