Advertising Communications and Promotion Management

By Larr Percy

9 ratings - 4* vote

This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Ro This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at

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Book details

Paperback, 0 pages
April 1st 1900 by McGraw-Hill Companies, The
Original Title
Advertising Communications and Promotion Management
ISBN
0071146679 (ISBN13: 9780071146678)

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