Trump Never Give Up: How I Turned My Biggest Challenges Into Success

By Donald J. Trump

881 ratings - 3.83* vote

In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes--and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump's career and concludes with expert commentary and coaching from adversity researcher and author Paul Stoltz. Inspirational and intel In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst

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Book details

Hardcover, 179 pages
January 18th 2008 by Wiley
0470190841 (ISBN13: 9780470190845)
Edition Language

Community Reviews


Well, it's Veteran's Day and I can only think of this asshole's comment:


My grandfather died two years ago at the age of 98. He fought in the US Army during World War II, and received a Purple Heart for his efforts in making sure this country was safe for rich men like Trump's father to keep on earning money. Though my grandpa never made a million, he ran a successful small business, was a well-respected member of his church and community, and managed to stay married to one woman for 66 years. And yet, because he was captured during the war and held as a POW, Trump decides that the man was not a hero.

The title of this book made me laugh. What challenges has Trump faced? He pulled himself up by his own bootstraps with a cool mil from daddy and has never done anything but complain and whine. So today, Donald, don't you dare salute the flag, say the pledge, make any pronouncements about veterans or attempt to pretend you care about anything other than yourself. Go sit in one of your self-named towers and count your money.

Let the rest of us decide who are the heroes and who are the losers.



"Trump Never _______: How I Turned My _______ Into _______"

* Unfortunately, I can't afford to pay out one million dollars. But if your entry is good enough, I'm sure some candidate in the GOP primary race will be happy to give you a check.

Julio Genao

gonna have to dig deep for the right and proper gif on this one, folks. i must center my energies and begin my


Love or hate him, you cannot ignore him. A blunt read, but well-meaning, straight-forward, and blatantly honest. Say what you want, but the man is bold, bold, bold ... and good for him.


"Feeling negative should be a temporary state of mind."

"Envision yourself victorious. Focus on that instead of your nagging doubts and fears. Even if you don't feel indomitable, act that way for a while. It helps."

"Failure is not permanent."

"I have the privilege of having a great family and great education, and I am serious about honoring those privileges."

"When failure comes your way, you must believe that you matter. Most importantly, that success is what is expected of you."

"A sense of duty to your wholeness will go a long way in your professional and personal success."

"My father used to say 'Know everything you can about what you're doing.' "

"Chances are you will never wake up to an adversity-free day."

"What is the most important characteristic a leader should have? Discipline. It helps if everyone has it, but if a leader doesn't, he or she won't be one for very long."

"It's easy giving up, and that's exactly what losers do."

"People ask me if I ever get nervous. I don't. I just go out and I do it."

"Another thing about courage is that it will help you think and act in the right way. It will keep you focused on the opportunities in front of you, instead of on the problems."

"Problems are often opportunities coming to us in packaging that isn't what we expect or want. This has happened to me more times than I can count, so when I say I welcome problems ... there's a reason for it."

"Know that you are capable of courage, and that you are designed to succeed. Then go full throttle, and the odds will be on your side."

"Be passionate. It's the only way to move mountains."

"I've always told people to know what they were doing first, to do due diligence to the nth degree, to be cautiously optimistic."

"Make it happen in your life."

"If you are passionate in your endeavors, it will be reflected back to you in your end-results. Be sure to get the right people to work with you."

"Overcoming tremendous obstacles is all in a day's work if you love what you're doing. Remember that."

"If you see big problems, look for big opportunities. It's the 'Think Big' mentality I have. Why do one thing when you can accomplish two or more at the same time?"

"If one thing doesn't work out, another one will."

"I'm not a quitter by nature, I'm telling you this so you'll know, but there have been times when the difficulties seemed greater than the rewards... But because I hung in there, it became a turning point. Afterwards my resolution became even stronger."

"Expect problems and setbacks. It's all part of the game. If you're not running into major challenges, you're doing something easy, and it's probably not going to make much money for you."

"A big problem usually signals a big opportunity. Be prepared to work long and hard for it. Don't be afraid to pursue multiple options, or multiple people at the same time. If one thing doesn't work out, you got back-up options. I promise you nothing is going to always work out."

"Separate yourself from the complaining crowd. You can create your own luck. 'Luck is when opportunity meets preparedness'... well, I agree."

"The complainers aren't working themselves into luck. Do you want to be lucky? Prepare for something big. Developing your talent requires work, and work creates luck."

"Going negative is the easy way, the lazy way. Your own mindset will help you create your own luck."

"We are responsible for ourselves. We are responsible for our own luck... what an empowering thought. If you see responsibility as a bum deal, you are not seeing it for what it really is : a great opportunity. What will separate you from the complaining crowd will be how you choose to look at your own situation."

"If you believe you are in control - and you are - you will know exactly who to look for when you need help: yourself. You could be your greatest discovery yet for success, luck, power, and happiness. When I encountered enormous financial challenges, I was mature enough to assume responsibility and know that the problem was mine. I knew it wouldn't do any good to blame other people. That would be a waste of time... one kind of loss I do not like. Time is something that cannot be replaced. If you find yourself slipping into the blaming others mode, get out of it quickly."

"Work hard, have fun, and good luck."

"You have to be resolved not to give up in the face of more problems than you might normally encounter."

"Cultivate a sense of discovery. What (my kindergarten teacher) remembered most about me was that I never stopped asking questions. I was the most inquisitive student she ever had."

"Business is about knowing the world. If you can begin to see your neighborhood as an emerging market, you will be surprised at how creative you will become."

"Doubt handled well should make you smarter and strengthen your chances for success."

"Don't ever be afraid to change your mind on something."

"If you are going after something extraordinary, sometimes you have to take extraordinary pains to achieve it."

"I am lucky to have the power of focus ... to change thought patterns quickly, to focus on something new without a long adjustment period."

"In contrast I have met so many people who waste a lot of their time talking about their problems. It becomes very clear to me that they are avoiding looking for a solution. They either like the drama of their situation, or are too lazy to make the effort of using their brains."

"Thinking takes energy, and it shouldn't be wasted dwelling on the wrong things."

"For every problem there is a solution, and capable people will look for that solution. Make sure you are one of the capable people."

"Don't give up. Be patient. You might have to wait 20 years for a deal to pay off. Great things don't come easy. Be prepared to wait."

"When it's time to get moving on something, the best thing to do is get moving. I've seen people wait so long for their big golden opportunity that by the time it came around to doing something, it was too late."

"Get the most from everything."

"If you really want to succeed, you'll have to go for it everyday like I do."

"The big time isn't for slackers. Keep up your mental stamina, and remain curious."

"Poor people equal unintelligent people, in my mind."

"I don't like drop-outs either."

"Get with and keep with the program, and I mean everyday."

"Get your vision, get focused, and then do the work... starting today."

"My challenge was to stay confident, and to believe I could win."

"Life's not for the timid. Life's about never giving up. So get into the ring."

"I will not give up. When I want something done, I want it done right."

"I focused on the spectacular outcomes I wanted."

"There are no guarantees on anything. People see my successes and think it's a breeze to get it all done. It's not. And I've spent plenty of time assessing, re-assessing, analyzing and scrutinizing. People just don't see me doing that."

"Another important thing to consider is experience. A lot of decisions are second nature to me, and not a terrific demand on my brain power to figure out. I can move quickly once I've done the ground work in my mind. However the plans have to be in place. Be sure you have a foundation of expertise and experience in whatever you do, and then you can act decisively and creatively."

"Know what you're getting into. You have to do your due diligence, especially if it's a new field to you."

"Recognize opportunity. It always hides behind problems and ugliness and failure... especially the failures of others."

"And don't forget your gut instinct. It's there for a reason."


Fred Trump's 4-Step Formula for Getting Things Done
1. Get in.
2. Get it done.
3. Get it done right.
4. Get out.

"Let's break this formula down :"
"Three lists should be in your mind at all times:
--- Daily goals
--- Yearly goals
--- Lifetime goals
Look at these goals daily. It will help with your focus tremendously. Stress is directly related to loss of focus. If you learn to control your power of focus, you'll be on your way to conquering stress in your life."

"Expect problems. They're there to bring you closer to getting it done. It's amazing how much this attitude will help you in your life. Your attitude will be 'That's to be expected' ... not 'Poor me, look what's happened.' "

"Mediocre and I do not get along. I can deliver the goods. Rock solid is rock solid. Work toward that reputation for yourself."

"This approach will clear your plate for all the new and exciting projects waiting to be done by you. When a job is finished, move on. My job is to find new projects for everyone to work on. This is another example of disciplined focus."

"The turn-around always starts with creative, positive thinking. Positive thinking is creative thinking. Something that's a mess can turn out brilliantly if you are positive and creative in your approach."

Donald Trump's Top 10 List for Success
1. Never give up.
Do not settle for remaining in your comfort zone. Remaining complacent is a good way to get nowhere.

2. Be passionate.
If your heart is in what you're doing, it will never seem like work.

3. Be focused.
Ask yourself: What should I be thinking of right now? Shut out interferences. In this age of multi-tasking, this is a valuable skill to acquire.

4. Keep up your momentum.
Listen, apply, and move forward. Do not procrastinate.

5. See yourself as victorious.
That will focus you in the right direction.

6. Be tenacious.
Being stubborn can work wonders.

7. Be lucky.
That old saying : "The harder I work, the luckier I get" ... absolutely right on.

8. Believe in yourself.
If you don't, no one else will either.
Think of yourself as a one-man army.

9. Ask yourself: "What am I pretending not to see?"
There might be some great opportunities around us even when things aren't looking so great.

10. Look at the solution, not the problem.
Never give up.
Never, never, never give up.

Donald Trump's Rules for Negotiating
1. Know what you're doing
It takes a lot of smarts to play dumb. This is a good way to see how much you're negotiating partners don't know. It's also a good way to see if they are bull-dozing you, Keep them off-balance. What they don't know won't hurt you, and that may help you down the line.

2. Knowledge is power
Keep as much of it to yourself as possible. Trust your instincts. There are a lot of situations that won't be black & white, so go with your gut. Combine this with your homework, and you'll be ahead of the game. Don't be confined by expectations. There are no exact rules. Remain open and flexible to new ideas. This attitude has provided me with opportunities that I would not have thought about before.

3. Know when to say no.
I've waited for some deals for decades, and it was worth the wait... but make sure what you're waiting for is worth it to begin with.

4. To speed up negotiations, be indifferent. That way you'll find out if the other side is eager to proceed.

5. Remember that in the best negotiations, everyone wins. This is the ideal situation to strive for. You will also be laying the groundwork for future business deals with people who know what integrity is.

6. Negotiation is an art. All the arts require discipline, technique, and a dose of imagination to take them beyond the realm of the ordinary. Don't be an ordinary negotiator when you can be extraordinary. Devote time to this art, and it can bring you enormous rewards.



Excellent book for gaining an understanding of how Trump's mind works, how he solves problems of large magnitudes and some simple tips to succeed in a similar manner.

L. McCoy

Talk all the shit you want but who else is the patriotic billionaire leader of the world’s greatest country (no offense foreign friends!) who has a beautiful wife and is building a space army? That’s what I thought!
Who wouldn’t read a book about success by someone like that?

Anyways, this is a great inspiring book with lots of great quotes, some interesting stories, a bit of humor and awesome tips that I hope help me succeed in life.
My only problem is that the audio edition has some awkward long pauses.

But anyways, if you’re a supporter of Trump who wants to be inspired or even someone who doesn’t agree with his politics but still keeps an open mind and is looking for a nice inspirational book I highly recommend this.



It was inspiring for me. I reccomend it to everybody that needs motivation to do something, not only business.


I enjoyed this book. I got it for a few reasons. One of them is NOT because I am a realtor. My brother and some of his friends went to a motivational seminar that he and a few other famous and very successful men had put together. They all came out of there inspired and sharing fantastic new things they had learned. I used to be the Head of a Speakers bureau and new how inpiring these men could be. So when I went to the library and saw this book I had to get it. I am going through a rough phase in my life health wise, with my husband, etc. I was actually hoping he would help me put it all in order. It had nothing to do with business itself.

I came out not learning much more than I already knew, but rather reminded of what I already knew and what I needed to apply in my life. He was indeed inspring and motivational. Each chapter is short and to the point. It has something to teach you. At the bottom of each chapter Trump has a "Coach" section in which he coaches you on what you should get out of the chapter. It's a great addition to the end of each chapter and part of what I took away with me from the book. Each chapter is taught using his experiences and him telling you the story of his successful endeavors in real estate.

I never was much of a Trump fan (as a person. As a professional how could I not be a fan?) He always seemed well...cheesy to me. His hair, his voice, his horrible NY style of talking (sorry to any New Yorkers). He came across so cocky and ridiculous. I thought he was one of those men that would walk all over someone to get what he wanted. It turns out the book taught me a lot about him. It gave me a different perspective on the kind of many he is. He is very intelligent, concerned with people and even an environmentalist to a degree.

This book is great for business people, realtors, brokers, and anyone who wants to improve themselves in general. I highly recommend it.

4 Stars

Ally McCulloch

Basically, Donald Trump is awesome. He repeats a couple stories from another book I read, but mainly the advice is fresh, new, inspiring and invigorating. Props to him for the great encouragement.

EDIT: Unfortunately, he is President and hasn't helped the people. My opinion has changed. He is self-serving and has an inflated ego. Is that redundant or repeated for emphasis? You decide. It doesn't matter. I never received a small $1 million loan from my father to start a business, so I'm not ahead. I'm not part of the 1%, so the tax breaks for jet owners won't help me.

David Feinstein

This is one of my favorite books by Trump, because it shows the dramatic difference that one man with persistence and vision can make in transforming the lives of so many people.

It's personally motivating because it reveals huge obstacles that can be overcome with hard work, discipline and personal leadership.

A good read by Trump and should be added to everyone's "to read" list.