The title suits only Chapters 1-2, defining his iron will and work ethic. The rest is a fun read inside Trump’s world: loyal staff, lucrative deals, celeb convos, and - most revealing - an hourly run through his personal schedule for a week. Wow.
Bonus : A frank peek into the meeting between he and bankers post his $9 billion loss, and his screaming at a disloyal Mario Cuomo. (Good for you, Donald !)
"I don't do it for the money... I do it to do it. Deals are my art form... preferably big deals. That's how I get my kicks"
"I don't think you should do it for the money either. Money is not an end in itself, but its the most effective way to help us realize our dreams."
"I only work with the best. Save yourself some time by getting the best people you can."
"Creative people rarely need to be motivated. They have their own inner drive which refuses to be bored. They live on the edge, which is what precisely is needed to be successful and remain successful."
"We all need a boost every now and then. Learn how to tailor your method to the personalities you're managing."
"Stay focused. Don't make the mistake I did... stay focused! I learned my lesson: I work as hard today as I did when I was a young developer in the 1970's."
"Never personally guarantee anything."
"Momentum is something you have to work at to maintain... so maintain your momentum."
"You have to remain vigilant about the details of your field."
"I’m not a complacent person, and I can’t have a complacent staff. I move forward quickly, and so must they."
"Don’t expect your employees to work harder than you do. I don’t have to worry about that, because I work 7 days a week and love almost every minute of it."
"Winners see problems as just another way to prove themselves. Problems are never truly hardships to them, and if you haven’t got any problems then you must not have a business to run."
"Regard your company as a living, breathing organism… because that’s what it is. Those figures you see on your spreadsheets will reflect the health. Watch out for bad cells while allowing good cells to flourish."
"Don’t intimidate people. If you do, you’ll never get a straight answer from anyone. I keep my door open, and my people know I’m available as well as approachable."
"Remember, your organization is your organization. Bottom line: it’s your ballgame. The strategy is up to you, and so are the results.
"Is there anyone else who can do this better than I can? Know yourself and know your competition. If your competition is better than you are, then offer some quality that they lack."
"If people have time to be petty, it’s an indication they are not busy enough with their work."
"If your going to be bold enough to present your idea, make it as clear as possible, and don’t take it casually."
"People are multi-faceted, and it’s important to let them function in a way that will allow them to shine. Sometimes the leader has to be the catalyst for putting the word 'success' into their personal vocabulary."
"You can find talent in unlikely places. I enjoy figuring out how each of my key employees sells."
"Each success is the beginning of the next one."
"People ask me what keeps me going, and this is probably the closest answer to the truth: If I end the day without knowing more than I did when I woke up, it makes me wonder: 'What did I miss out on today? Am I getting lazy?' ”
"While I got very good grades at school, I did not have time to be a scholar. Still, it’s something I aspire to in my quiet time. Possibilities unfold. The world opens up."
"[Aldous Huxley] was such a learner that when he was faced with near total blindness as a young man, he learned Braille and continued his studies anyway.... not a trace of self-pity... it had offered him some benefits: he could now read in bed at night."
"Think big and live large... if you hit, at least you hit big. And if it don't hit, what's the difference between losing $100,000 or hundreds of millions of dollars ? Either way you've lost, so you might as well have really gone for it."
"I deliver the goods. If you're devoting your life to creating a body of work, and you believe in what you do, and what you do is excellent, you'd better damn well tell people you think so."
"When you are on the podium, you are the entertainer. Be prepared for the performance, because that's what's expected of you."
"I get knocked a lot. Quickly see knocks for what they are. You don't have to open the door."
"What's the altitude of your attitude? Gain some altitude. You'll love it up here."
"Avoid being the trigger, and the revolver will not be a threat."
"Homework is required, and there will be a test."
"Construction isn't glamorous. It's a serious and often dangerous endeavor."
"Be aware of the marketplace. I devote several hours a day to reading."
"Get to work."
"Reflect for 3 hours a day. I'm an early riser - usually by 5 a.m."
"To me, dressing successfully means understanding the environment. Make it easy for people to take you seriously."
"Invest simply. These are your hard-earned savings at stake. Sometimes the best investments are the ones you don’t take."
"Get a prenuptial agreement."
"I made a point of becoming best friends with everybody at every bank. Become friendly with the bankers, and make a deal. Go right to the top and do it yourself."
"I turn off the lights whenever I leave the office. I’m always happy to get a good deal whether I’m buying a building or supplies at Duane Reade."
"About my deals : it’s all about persuasion, not power. I have to coax and make my case just like any negotiator.... Know what you’re doing. That’s where the real power comes from. Study the art of persuasion. Practice it… its profound value. Let everyone come out a winner."
"View any conflict as an opportunity."
"Know exactly what you want, and keep it to yourself. If you’re careful about what you reveal, you’ll have more flexibility as you gather more information about the contours of the deal."
"I’m too busy to be devious. I just assimilate new information quickly, and move forward in unexpected ways."
"Balance reason with passion."
"The fact that I was stubborn, and had achieved a result others had deemed impossible, jump-started my career."
"We try to cater to the people living and working in my buildings in every way possible. Past, present and future tenants and owners have one very important quality in common: they all want the best for their money, which allows me to give you a simple formula for success : Deliver the goods."
"I take a call from a writer… One of the questions asked is how I handle a person who consistently makes the same mistakes. I tell him the truth: I don’t. They’re working for someone else now."
"You never interrupt the boss in a meeting. You never interrupt a client in a meeting either."
Working for Trump
"Here are the 4 essential qualities I’m looking for.
1. Someone who makes everyone feel comfortable… the most essential trait.
2. Book brains and street smarts
3. Creativity - to make connections others might not envision… the hardest quality to develop.
4. Loyalty and trust"
Donald's Favorite Quotes
"A leader has a right to be beaten, but never the right to be surprised." - Napoleon
"He who lives outside his own heart, dreams. He who lives inside his own heart, awakens." - Carl Jung
"Exciting is a dull word for the business we're in." - Fred Trump
"There are no short-cuts to anywhere worth going." - Beverly Sills
“Beware little expenses. A small leak will sink a great ship.” - Benjamin Franklin
"I remember when I was 'The Donald'." - Donald Duck