“Without the assumption that an advantage will be long-lived, the urgency of an organization to move quickly increases.”
“When competitive advantages don’t last, or last for a much shorter time than they used to, the strategy playbook needs to change. Leaders”
“TABLE 5-4 Comparison of fax and alternatives The point of understanding the NCO is that it can clarify what attributes you assume will attract customers and what kinds of trade-offs these same customers will make.”
“glamorous Italian supermodels being wooed by American farm boys,”
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