“Quit trying to be better than your competitors. Think of how you can position yourself differently.”
“How can they solve these pain points or problems?”
“When you’re not able to articulate the direction you want your content to take your readers, it’s difficult for your readers to understand where you’re taking them too.”
“Examples Why this is the perfect time to jump on _______ Considering ____ for your business? 5 questions to think about. Is _____ right for you? Here’s where I see _____ in 5 years.”
“4. Email helps establish trust At any time, there are one of six people interacting with your brand: Stranger–Reader–Subscriber–Engaged Subscriber–Customer–Brand Advocate.”
“social shares are a useful metric that tell you whether your content is popular. But popular content doesn’t necessarily lead to sales.”
“Not sure which colors to use? Look at your answers from the previous chapters and think about the colors that lend to the words you have used to describe your brand. Use a word association exercise like the one at Viget7 to help you select your brand colors. Then head to FontPair8 to pick a set of complimentary fonts.”
“Have you ever said - I wish I could quit, but I need to pay the bills. - I need more time for myself, but I have so much to do. - I want a support group that doesn’t judge me.”
“Use the “Search this group” box and type in your keywords”
“How to create a _____ and follow it E.g. How to create a writing habit and follow it / how to create a marketing strategy and follow it Have a ______ you can be proud of E.g.”
“What kind of content are they providing and where do they lack?”
“While my blog posts cover “How-tos,” my email content shares strategies, is thought-provoking, and gives a glimpse behind the workings of my business.”
“When you blend in too much with everyone else in your niche, you make it hard for readers to choose you. There’s nothing to help you stand out in the increasingly competitive online space.”
“Let them know what to expect So you’ve made your connection. You’ve”
“subscribers are not convinced that they have a problem that needs solving—if they have objections that your offer won't work for them—then they are unlikely to take action.”
“SECTION I GRAVY — THAT WHICH FEEDS THE PROFITABLE CONTENT SYSTEM”
“Your content doesn’t have a strong link to the products or services you offer.”
“Once-off campaigns”
“DIFFERENT TYPES OF POSTS TO FEED YOUR CONTENT IDEAS”
“2. WHAT WILL BE YOUR PRIMARY TRAFFIC CHANNEL?”
“Here are some examples of content you can use.”
“defining your blog parameters.”
“One example of this is the Candid Confidence project10 by Tara McMullin, founder & host of What Works.”
“Type of content for this category: These are posts that are going to maintain people’s interest once they’re at your blog or on your list. For example, if an attention grabbing post tells them the seven mistakes they might be making in your niche, then the interest post shows them how to avoid those mistakes.”
“Questions Perfect for: Raising interest in the topic.”
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