Books And Quotes By David Ogilvy

Quotes by David Ogilvy

"The best ideas come as jokes. Make your thinking as funny as possible."

118 likes

"The consumer isn't a moron. She is your wife."

54 likes

"I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language."

52 likes

"Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work."

45 likes

"Where people aren’t having any fun, they seldom produce good work."

43 likes

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Books by David Ogilvy

Ogilvy on Advertising
9,244 ratings
March 12th 1985 by Vintage
(first published 1983)

Confessions of an Advertising Man
4,417 ratings
August 1st 2004 by Southbank Publishing
(first published 1963)

Scientific Advertising
2,358 ratings
1960 by Bell
(first published February 1923)

The Unpublished David Ogilvy
419 ratings
October 21st 1987 by Crown
(first published 1987)

An Autobiography
103 ratings
February 13th 1997 by Wiley
(first published 1978)

The Eternal Pursuit of Unhappyness
45 ratings
2009 by Ogilvy & Mather Worldwide

Come fare pubblicità
40 ratings
1983 by Rizzoli
(first published 1977)

Escape from Jupiter
12 ratings
May 1995 by BBC Children's Books
(first published 1995)

The Theory and Practice of Selling the AGA Cooker
10 ratings

All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
8 ratings
October 10th 1995 by Wiley
(first published September 26th 1995)

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David Ogilvy
Date of birth: June 23, 1911
Died: July 21, 1999
Born: in West Horsley, Surrey, The United Kingdom.

Description: David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Among its suggestions, "The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake quantity of calls for quality of salesmanship."

In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup's Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality...

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Life(31,642 Quotes)
Inspirational(29,961 Quotes)
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Philosophy(15,491 Quotes)
Truth(11,471 Quotes)
Wisdom(10,060 Quotes)
Death(9,795 Quotes)
God(9,643 Quotes)
Poetry(9,371 Quotes)