Quotes by David Ogilvy

"The best ideas come as jokes. Make your thinking as funny as possible."
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"The consumer isn't a moron. She is your wife."
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"I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language."
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"Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work."
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"Where people aren’t having any fun, they seldom produce good work."
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Books by David Ogilvy

David Ogilvy
  • David Ogilvy

  • Date of birth: June 23, 1911
  • Died: July 21, 1999
  • Born: in West Horsley, Surrey, The United Kingdom.

  • Description: David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
    david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
    Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Among its suggestions, "The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake quantity of calls for quality of salesmanship."

    In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup's Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality...

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