Colin Ellard Quotes
“The relevance of these special properties of the hippocampus and their role in map learning comes from a consideration of the massive upsurge in our use of technology for wayfinding. By focusing on the blue dot of a phone map, rather than looking about at our surroundings and making the effort to form a genuine map, we are short-circuiting the processes that we've learned to use over previous millennia. As far as finding our way is concerned, we have become striatal stimulus-response machines, racing through time and space like feverish maze mice hunting for cheese.”
- Born: in London, The United Kingdom.
- Description: Colin Ellard was born in the UK and, at the age of 7, decided to follow his parents and siblings across the ocean to Canada, where he has lived ever since. Ellard is a research psychologist at the University of Waterloo where he directs the Urban Realities Laboratory. The main work of the laboratory is to explore the connections between psychology and the design of the built environment. Ellard believes passionately that scientists have a responsibility to work hard to make sure that the general public understand the work that is being done in the laboratory and its implications for our lives.