"When people look for products and services online, they seldom convert on their first visit. In fact, depending on the industry, 95 to 98 percent of people leave a website without taking the desired business action, such as make a purchase, fill out a lead form, download software, and so on."

"Providing consumers with tailored experiences where both content and advertising is personalized to their needs and interests increases relevancy and, ultimately, long-term sales."